Content marketing, as a marketing strategy, focuses on the creation of content, its publication and most importantly, on its distribution to your target audience. The goal of these efforts is to drive more traffic to your website, resulting in more new business sales.
With content marketing, you establish yourself and an expert in the field and naturally, people buy from whom they can trust and see as an authority.
So, what do you achieve through content marketing? I will try to simplify and explain this as I explained and advised a client (Forklift Solutions, a company offering forklift trucks for hire and sale in Newcastle, Sunderland & throughout the North East) that approached me asking for advice recently.
Build a name for yourself
Building a name for yourself is the first goal you will achieve. If you know you’re the industry and common pain points of your target audience, you can easily address these through your content and therefore become an expert in the field. Additionally, through establishing a name for yourself, you will build brand awareness and demonstrate your skill at the same time.
Improve your organic traffic
If you regularly post fresh content on your website, this will help you improve your Google rankings. And if you focus on the relevant keywords when writing content, you are likely to show up in the top results, which will considerably improve your organic traffic.
Generate more website traffic
It is as simple as that – first, you build a name for yourself through great content, then your organic traffic improves, which leads directly to generating more traffic. Of course your website will get more visits if you appear in top 5 results for a given keyword. It does take time and effort, but you can get there!
As you can see, each of these steps helps you achieve the next goal and the ultimate goal, of course, is to convert more. And you can convert more just by sharing your knowledge, your thought and expertise with the world!
So if you really know your job and love writing, this will be an easy task for you. It will take time, of course, but I can promise you’ll see the first results quite soon!