Why is Customer Service important to your business?

I’ve recently had a chat with a business partner and friend and was surprised to hear his statement that it is more important to invest in marketing and product development than in customer service. I am not saying that marketing or product development is not important, I am just saying that customer service is as important as these two.

I agree that a business can not grow without a good product and that the product or services should constantly be improved and invested in. I also agree that marketing is crucial for establishing a brand and reaching new customers. But business growth is impossible without customer retention – who will be using your products and services that you are trying to build so hard?

Here is why I think good customer service is crucial to your business.




Adds Value

It adds value to your business and helps you build relationships with your customers. And it is not just about call answering, or problem-solving and similar – it is about exceeding expectations. I am sure that you, like every business, have many competitors, so building strong customer service can be a good strategy that can help you differentiate yourself from them and provide additional value to your business.


Helps Build Your Brand

I have come across a number of posts showing examples of well-known brands failing to provide good customer service. And instantly I started thinking less of these brands. It was unimaginable for me to think that a worldwide known brand can fail in this area. But they have. And it stained their brand and reputation, not only in my eyes. If bad customer service can compromise a company’s reputation, I am pretty sure that good one can help build it.


Grows Business

One of the customer acquisition tactics is word of mouth marketing. I know many businesses whose 20% – 40% of new business comes through the existing client recommendation. Providing good customer service and encouraging your customers to share their experience, rate your service and review your business help you win new customers and it is the most honest way of advertising!



So, think about what good customer service can bring you and start improving this area of your business. If you think you are not ready to hire a customer service representative, there are many other (no strings attached) options that you can use. For example, a company providing secretarial, administration and virtual assistant services, Executype PA Limited, also offers high-quality customer services at an affordable price!

Balancing work and family life – Is it possible to do?

Every post, article or advice one might come across about achieving a happy life will contain the word “balance”, I am sure about that. And it is true – balance IS everything. If we are talking about food, you will hear about nutritional balance and how important it is for your health or if the topic is related to other health or wellbeing issues, the message is the same – find a balance and keep it!

Things are pretty much the same with work and family life. Leading a happy and content life, both professional and private is possible only if you find a balance between your career, family, friends and the most important (and quite often underestimated) part of it – yourself. Quality time on your own, with yourself, is also crucial for finding a perfect balance in your life.

There are many books or articles offering advice on how to achieve a happier life through balancing work and family. Most of these recommend planning your schedule, your time with your children and partner, planning the time for your errands and of course taking care of yourself.







But is balancing your work and family and being happy with both equally really possible? I am wondering – can a person really achieve this and be happy, knowing that they have given to both of these areas of their life as much time as they really wanted to, and thought was right? Is there such a person?

If there is such a person, their job must involve their family and children and they could be doing something the whole family likes and enjoys. I have recently come across Ticket Rangers, a ticket comparison company owning a website where you can compare Florida attraction ticket prices – a Florida attraction ticket comparison site. They seem to be visiting a lot of fun places with their children, compare prices, rate the places they visit, write reviews, recommendations, etc..I was amazed by what they do and how beautiful this idea of a perfect job is, a great example of a job you need in order to achieve this perfect work and family balance!