Month: February 2019

How does your website UX affect SEO?

David

Most people see SEO only as keyword research and placement, meta tags or code changes, but SEO is more than that. It is about creating a good user flow and what could be more important for user flow than the efforts you have put into creating a good user experience for a website? SEO is not just about high rankings. Of course, your title tags and meta descriptions need to be optimized, but here are a few more things that people sometimes overlook when working on SEO.

 

 

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Website Layout

Website layout is of utmost importance when it comes to the simplicity and ease of website navigation. According to ExtendThemes, it has the role of structuring the information on a website, emphasising the most important elements of it. If your website is not easy to navigate and the most important information is not easy to find and follow, this will negatively affect the website’s user experience, which might lead to your visitors leaving the website immediately. When building a website for masterbatch suppliers, Abbey Masterbatch, we focused on the simplicity of website navigation and created a user-friendly website to boost user experience.

 

Calls to action

Creating eye-catching call to action buttons with interesting and engaging text will lead to more page visits and longer visit duration, proving that your website does have value to the visitors. As a result, search engines will see the relevance of your website and will start to rank it better for the targeted keywords.

 

Website speed

If your website loads slowly, the visitors will soon lose interest and will leave the website – that’s probably what everybody knows from their personal experience. But a slow-loading website will not only cost you potential visitors, but it will also cost you your rankings too – every SEO tool has a website speed test and the reason is simple – search engines never rank slow-loading websites highly.

 

Website responsiveness

A mobile-friendly website is a must nowadays and the reason is not just a good user experience. It is also important for your website’s rankings and this is one more example of how website user experience and SEO work hand-in-hand with one another.

 

Wrap up

Regardless of what is more important to website owners, user experience or SEO rankings, these two are inseparable in certain aspects. The above tips will hopefully help you make them work well together and create great websites both in terms of user experience and SEO rankings.

 

Top reasons why you need life insurance

David

The problem with this topic is that people in their thirties who may or may not have started families feel that this is a depressing thought to consider at their age. Why would they think about their own passing in such a happy phase of their life? It almost feels like making that move and buying life insurance calls for this unfortunate event we all fear.

But it does not have to be that way. I personally see it as a move people make to protect their families; a final good deed done for their loved ones.

Anyway, depressing thoughts aside and looking from a practical aspect, why do you need life insurance?

 

masterbackground

 

Protect Your Family

 

Protecting one’s family is not a choice, it is more of an instinct. The main purpose of buying life insurance is providing financial support to your family and thus protecting them. It helps you make sure your family is financially stable, that your spouse’s lifestyle does not need to be compromised, or that your children’s education expenses will be taken care of.

 

Leave inheritance

In case your family does not need any immediate financial help I mentioned above, life insurance helps you ensure a solid future for your children in the long run.

 

It’s easier when you are younger

Like I said, younger people tend to avoid this move because they think it is too early to think about what happens when they are gone, but the fact is – insurance is much cheaper for younger people, especially if they are single.

 

For your peace of mind

 

Last but not least, it should bring you peace of mind. As reluctant as you might be to start this whole thing, once you are done with it, it will help you, I promise! Knowing that your family’s financial needs will be taken care of and that you’ve done everything you could to protect them should help you lead a worry-free life and be happy.

 

Conclusion

 

I’m not sure about you and what you consider the strongest reason for buying a life insurance policy, but for me, it is definitely the last one, which summarises the previous benefits of having life insurance. Renew Life’s slogan “Renew Life Give Your Family Peace of Mind” perfectly reflects the whole point of having life insurance and I agree with what they say 🙂 .

 

 

Fun corporate event entertainment ideas

David

Remember the time when corporate events were all serious with very little fun and entertainment? It’s as if ‘corporate’ used to mean “stiff”. But let’s admit it, the times have changed, and entertainment has become an important part of corporate events. This is what engages the audience and breathes life into these events. After all, it is the people who will attend these events and people like fun, no matter what title or position they hold.

 

The focus of corporate events is now on creativity and entertainment and there are so many options and interesting ideas that can help you win the hearts of your attendees.

 

There are several types of corporate events, such as seminars, conferences, team-building events but today I’ll be talking about interesting ideas that might help you spice up your company milestone or anniversary celebrations and make them a true success in every aspect. But before that, I will share a very useful post by Event MB with so many inspiring ideas to help you impress your attendees at your corporate event.

 

Interactive Food and Beverage Stations

This is a great trend that your guests will love. The stations are created to match the style of your wedding theme and there will be a chef or bartender responsible for explaining the origins of the food and beverage served. What your guests will particularly like about this is that they will be able to customize their food, desserts and drinks!

 

Photo Booth

Photo booth is a proven success. Wondering how I know this? Well, I’ve attended several parties with a photo booth and there was always a long queue in front of it. That’s how I know that everybody loves photo booths.

 

Magicians

Having a magician at your corporate event will add a circus element to your it and will awe your attendees. Their interesting and inspiring tricks will also leave the audience wondering “how the hell are they doing it?” which will make this event unforgettable.

 

Light Up Letters

Light up letters are such a great and pleasant distraction that you can use to personalize the event and make it outstanding! Adding different coloured bulbs to suit the colour theme of your event will add a stunning effect to your corporate event.

 

Light-Up-Letter-INTU

 

Great Music

When there are great music and a powerful beat, your guests will simply have to move, dance or even jump. So be it a live band, DJ or maybe even karaoke where you will give your attendees an opportunity to be rockstars – I promise you, they will never forget this experience.

 

Magic Selfie Mirror

I’ve recently attended a corporate event run by AG Events, a corporate entertaining company, and my favourite part was the magic selfie mirror. It was so refreshing, fun and it sort of helped me reconnect with my inner child, which is probably why I truly enjoyed playing with it. The photos I’ve taken capture this amazing spirit and the atmosphere filled with laughter and true happiness.

 

Fire Performers

This looks somewhat dangerous, doesn’t it? Yes, and this is a sentiment you want to add to your corporate event, trust me! I’ve had a chance to attend an event with fire performers and their performance was so impressing that I had to try it myself (not at the event, of course 🙂 )

 

Wrap up

There are many ways you can spice up your corporate events and give your attendees a chance to enjoy themselves, have fun, laugh and even be silly if they please. These emotions colour your event and make an everlasting memory for your guests!