two people shaking hands

How You Can Build Trust With Your Website Content

Many of us nowadays are worried about potential scams, and economic risks. Which means it is now more important than ever for your website to be reputable, reliable and trustworthy to win potential clients over. You may already have a loyal and strong following of customers, but if you are not thinking about your trustworthy image, you are less likely to gain more customers for the future. For example:

  • 84% will not consider buying a product if it does not pass their trust standards
  • 89% of customers worldwide will read reviews before purchasing a product

With this in mind, one of the best things you can be doing for your business is to make sure your website looks trustworthy, engaging and has the customers best interest in mind. And there are many ways to do this, which focuses on transparency, engages the reader, demonstrates your expertise and shows your history.

One website, which ticks all the right boxes is Norvic. They are transparent, provide testimonials, certificates, team videos and news involving aircraft engine overhaul. And this is only a few examples. With reliable sources and news concerning their business, customers instantly possess a sense of familiarity. Your website too can have the same sense of trust. Here we will go through some tips so your content can do just that.

1. Be Honest

First of all you need to be honest and provide the answers your customers are looking for easily. Don’t keep them hidden in a minefield of clicks away. One of the best ways to go about this is to be clear and up-front about what your business offers, and answer all the common questions of your industry. For instance, what do your potential customers want to know? Prices? Opening times? Past clients? Answering these questions will make you an expert voice in your industry as well as respected for your honesty. You can also provide the following to meet your customers needs further:

  • Blogs
  • ‘How to videos’
  • FAQ section
  • Photos and videos
  • Case Studies

When you understand your clients needs and go that extra bit further, the credibility will go up in their eyes.

2. Showcase Expertise

Before purchasing a product many buyers need the reassurance that they are making a justified and valued choice. Demonstrating your products through the use of video on your website is a great way to help potential clients feel reassured and know you are credible. In fact, 54% of consumers would like to see more video content from a business or brand they support.

3. Show Happy Clients and Testimonials (use authentic images)

When you see a photo of someone smiling, how do you feel? Chances are you yourself feel happier, and want to see yourself reflected in that person. So, providing a happy and authentic photo of your clients will help drive the positivity even further. Seeing a happy client will allow your potential customer to feel a sense of comfort, security and congruence. However. Make sure the photos you use are authentic and are not stock photos. It is always better to opt for real life photos of your team and/or customers, so your authenticity shines.

4. Embrace Your Prices and Make Sure it is HTTPS Secure

When your prices are easy to find, it shows that you have nothing to hide. Even if you feel your prices are slightly higher than your competitors, be proud of what you charge as you will be trusted more for it in the long run. You should also explain exactly what they are getting with those prices, if there are any varying factors, is it a subscription and where they can opt out if needed. Before your homepage even loads, customers can judge your reliability just by viewing “HTTPS” in the URL. This stands for Hypertext Transfer Protocol Secure, protecting the integrity and confidentiality between the user and site.

5. Add alternative Ways For Customers to Contact You

Not all of us like to contact people in the same way. Some like to talk to someone over the phone, some like to email, and others like to send a direct message via social media. Due to this it is a good idea to make sure you have multiple options for a potential customer to reach you. If the desired communication is not available, they may be less likely to reach out to you.

All in all, there are many ways for your website to be trustworthy and even build authority. Try to imagine what your customers are looking for, and present this content to them in an easy and direct way.

person writing audience on whiteboard

Getting In Touch With Your Audience

So you’ve created a business and it’s on the rise – great! There’s a lot of hard work and sleepless nights that go into creating a successful business, but luckily, there are small things you can do to help you stay on top.

Why Should You Stay In Touch?

Long gone are the days of hoping that selling your products and service was enough. With a market saturated with just about everything you can think (and even dream) of, you’re going to need a way to stand out from the crowd.

You may be thinking that you just simply don’t have the time, or that you just don’t want to, and that’s fair enough. If you’re happy to float along.

But if you’re really wanting to push your business and get your name out there, it’s vital that you deal with the customer service aspect of things.

If you’re still not convinced, here are 3 reasons why:

It Helps Them Feel Heard

I think everyone can agree, there’s nothing more frustrating than not feeling heard. Unsurprisingly, this feeling is definitely not restricted to your personal life.

Yes, you may be listening to your audience and what they want. But it’s not enough to merely listen anymore. You need to let them know!

It Keeps Your Audience Engaged

Have you ever tried talking to a brick wall? Would you like to sit and spend your precious time talking to a brick wall? Exactly. And your audience doesn’t want to either.

Your audience needs something to bounce off so they know that you haven’t fallen off the face of the Earth.

Did you know that nearly 3 out of 5 customers said that good customer service is vital for them to feel loyalty towards a brand? Trust me, if you don’t put your time and energy into checking your audience every now and then and keeping them engaged, someone else will. And just like that, goodbye loyal audience.

It Puts A Face To The Business

If you’ve ever been lucky enough to be in a job where you’ve taken complaints both in person and over the phone, you may have noticed there can be quite a big discrepancy on how the complaint is… explained. It’s no coincidence that complaints can be harsher when the complainer can’t put a face to a name.

By reaching out and keeping in touch with your audience, you can not only remove the faceless corporation mask, but if done well, you can even add a personable touch to your business.

How Can You Stay In Touch?

Hopefully, you’ve now been convinced that there is merit to getting in touch with your audience. But how do you do this you ask?

A simple way of being heard is by – funnily enough – reaching out to your audience and making yourself heard.

This doesn’t have to be anything difficult, and it can be done in a number of different ways.

Keeping An Up To Date Blog

If you already have a website – this is a no brainer!

There are many benefits to having a blog or news section on your website, and it can be used for many different things. Not only is it good for keeping your audience up to date with the latest in the business, but it also has SEO value, as Google eats up original, fresh content.

From opening hours updates to a simple Merry Christmas – Sound Inc always makes sure that their audience knows exactly what’s going on, all of the time.

Sending Out Newsletters

If you don’t have access to any form of blog, sending out newsletters also gets the job done.

With plenty of free software options (Mailchimp being a big player here), it would almost be rude not to indulge.

As well as keeping them up to date, sending out newsletters to your audience lets them know that hey, you’re still alive and kicking – so that product/service that they nearly bought last week? Why not go ahead and treat yourself.

Staying Active On Social Media

Hand down the easiest and quickest way of reaching out to your audience is via social media.

It’s something that you’re most likely using already – but are you using it to your advantage?

Social Media can be a great way to connect with your followers. With Instagram story features such as polls and comment boxes, there really is no excuse to not connect.

In Conclusion

It’s important for any business that you stay in touch with your consumer base. Whether you’re a one person band in your business or you’ve got 10,000 employees, how you choose to come across to your audience and how you choose to each out to them can make or break a business.

Just remember: a happy audience is a happy business!