Why SEO Matters In Digital Marketing

When considering the logistics behind garnering the ultimate level of exposure for your brand, especially in digital spaces, SEO (or search engine optimization) should come up fairly quickly. Truth be told, there’s no other tool that will guarantee your business the same level of effectiveness or the same caliber of relevance.

SEO is the process behind designing your website in a way that is attractive to various different search engine results in order to boost your brand’s visibility to potential consumers. From conducting keyword research to utilizing the correct alt tags, there’s a lot that goes into executing SEO well. Read on as we break down just why it’s so pertinent in the world of social media marketing.

SEO is the Primary Source of Website Traffic

Despite the utilization of numerous other digital marketing tools and consistent dedication to advertising your business online, studies show that SEO is perhaps the most vital aspect of garnering consistent exposure. Potential clients automatically trust their search engine of choice to show them high-quality results, and so it’s vital that your company’s website is able to tie its reputation into that positivity by aiming for great SEO. This, in turn, results in a lot of people visiting your brand’s web page and getting in touch with what you have to offer.

SEO Is Innovative and Forward-Thinking

The ever-changing landscape of social media and digital marketing means that SEO tools and research are constantly being updated, re-envisioned and modernized. This is extremely beneficial for any business’s website or online branding, because staying up-to-date and on top of the trends is one of the best things a company can do in terms of profit.

SEO is Super Cost-Effective

For the absolutely unprecedented potential success that SEO can inspire in your business’s website, it can actually be quite cheap to learn the ins and outs of it as a digital marketing tactic. There are very few other areas in social media marketing that produce such positive and consistent results without costing your business a pretty penny in the process.

SEO Is Free PR

Piggybacking off of the notion that SEO done right increases brand exposure and reliability in the eyes of the public, then it’s also fair to see that SEO often functions as free PR for your company. It’s not always necessary to pour tons of time and money into making sure your business’s reputation when the mere presence of your brand as a relevant and topical search engine result will do just that for you, much more efficiently.

SEO Puts You Leagues Above the Competition

When utilized effectively, good SEO can really send your brand into the upper echelons of digital marketing. If your company spends enough time collectively learning about and incorporating SEO into its marketing, while being mindful of how SEO interacts with the brand’s specific core ideals and values, then there’s really no telling just how far it can take you!

All in all, while it’s important to acknowledge that there are a lot of different moving parts when it comes to successfully curating your brand online, it’s clear that the pertinence of search engine optimization is one of the most important characteristics of the whole marketing process.

person smiling at laptop

Optimise Your Websites Content

Website content can be tricky, some people are great at writing copy but have no idea when it comes to illustrations and imagery, and vice-versa. It’s important to find this balance in order to get the best out of your website, prioritisation of certain aspects of design is key.
Starting your website design without a plan is a poor decision, having an unattractive, dysfunctional website will increase your bounce rate and reduce audience engagement. Optimising both the way your page is set out and its functionality is crucial, but can be hard if you don’t know what to aim for. Luckily, here are some key points to get you informed!

Write for SEO

SEO is the foundation for every website’s visibility on the internet. Writing your copy without regard to SEO can significantly hinder your opportunities to be seen in search queries. Keyword analysis is the process of discovering which keywords are popular and relevant to your website, these keywords should be used as often as appropriate within your text. This would include small variations of your key phrases, as you never know what users will search for.

High-Quality Images and Illustrations

When choosing imagery to use on your website, it’s important to ensure each image is a suitable resolution to prevent pixelation or sizing issues. High-quality imagery and attractive illustrations reduce your bounce rate and make your page generally more attractive. You also should avoid having huge images on your website as it affects performance and loading speeds, find the optimal size.

Say a Lot, but Say a Little

So, you’re including all your keywords and you’ve got some nice imagery. Now you need to break up your text effectively so your page doesn’t look overloaded with content. It can be good to mess around with a few different layout styles before your website goes live, so you can see areas of text you can cut out, or perhaps an image may look better somewhere else, etc. Assuming your keywords are accurate and relevant, a few small paragraphs per page would suffice in terms of text, you can always include sections of text within your illustrations to highlight things you want to stand out.


CTAs, or Call To Actions, are buttons, links, etc. that encourage a user to check out a service or another section of your site. These are great for boosting your engagement and improving the visibility of the subpages on your site. Rather than a user visiting your homepage and checking other pages on their own accord, you can direct them to your other sections before they get disinterested and keep them engaged on your site.

Consistent Tone

Writing in a mix of passive, active, formal, informal, etc. can get confusing and awkward to read. Keeping a consistent writing style improves your readability, selecting a tone based on the topic or related subject is important to improve trust in your knowledge. For example, a website for a law firm should be written with a formal and active voice, whereas a creative design site may have a solid split between the styles.

In summary, pre-planning your content in depth should be a high priority as it can have a great effect on the performance of your website in the long run.

pen writing on paper

Five Key Ways To Spice Up Your Written Content

When it comes to effective content writing, constantly looking for a new and innovative angle is absolutely key.

In order to avoid producing a slew of repetitive and uninspired posts, and in turn driving down potential audience engagement, it’s important to take a forward-thinking approach to maintaining your website at all times. If that sounds a little daunting, don’t worry – we’ve got you covered. Stick around as we discuss some tried-and-tested techniques for spicing up your written content online.

1. Stay On Trend

Perhaps one of the most pertinent aspects of navigating social media as a brand is making sure you’re staying up-to-date with the latest popular trends and topics that will call attention to your content. Appearing out of touch or behind the times is really off-putting for audiences of all demographics, and so making a concentrated effort to modernize your written work is always both necessary and effective.

2. Embrace a Friendly Tone

Customers love feeling connected to the genuine people and presence behind a business, especially in digital spaces. This can be achieved in a multitude of ways, but one of the most impactful is curating the right tone behind each and every one of your posts – across all social media platforms. Keeping it casual, open and amicable with a little sense of humour mixed in to lighten the mood is always good practice when it comes to content creation.

3. Experiment with New Ideas

Keeping it fresh is another key component to successful website curation, the effectiveness of which can not be understated! In the digital age, where competitive brands are always finding new and meticulous ways to attract clientele, it’s not enough to stay stagnant on your company’s digitals anymore. Creating polls, memes, interesting visuals and thought provoking content is the way to go. Ultimately, staying creative is what is really going to consistently engage consumers.

4. Incorporate Different Media Into Your Posts

Your website isn’t a novel – don’t make it look like one! It’s generally a good idea to consistently incorporate different types of media into your posts, to avoid monotony and discouraging the audience from connecting with your brand’s message. Pictures, videos, graphics and memes – there’s a ton of ways to appear more interesting to potential customers, especially if you stay innovative.

5. Interact With Your Audience

Ultimately, nothing can replace the efficacy of really getting to know your demographic in order to understand their needs and wants. Making sure that you are creating an open dialogue with your consumers, and that your brand is willing to honestly listen to their experiences and desires, is what will allow your company to remain truly ahead of the curve.

To summarize, it’s clear that there’s a lot of work that goes into keeping your content exciting and enticing, as a company. But if executed correctly, remaining light hearted and expressive on your brand’s digitals can genuinely elevate your business in the eyes of the public and take you to new heights.