Assuming most of us know by now, the importance of Search Engine Optimisation to a website, you would surely be looking for ways to improve this process to get the best out of your online presence. Well with a bit of research I’m sure you’d find many different ways you can do this, some more technical than others. A great, and easy, way to improve your SEO is to use internal links, hence the subject of this post!
What are Internal Links?
Internal linking is the process of embedding hyperlinks to other pages of your website, this can be in a few different contexts:
Navigation hyperlinks are the basic form of internal link, included in the majority of today’s multi-page websites. This is your standard bar or dropdown menu across the top of the screen, containing links between your website’s main pages. This may be the most basic link usage, but it’s also the most important and should be a prominent feature as it’s the first point of contact between your alternate pages and the viewer.
Similar to the primary navigation bar, the footer for your page should also include the links on the main menu. However, utilising more space on the footer for subpages, and social media links can prove very useful for audience retention across your other marketing channels and engagement on things like blogs and contact forms.
Call To Actions (CTAs) are embedded in your website copy and usually include and link that is relative to the information you are providing in the text. An example may be ‘Find out more…’ with a link to your subpage containing a service or product in further detail, maybe with purchasing or contact options. These CTAs are great for converting visitors to customers and increasing your engagement through interactive elements and easy access to product pages.
Internal Vs External
External links are hyperlinks that connect your page to other websites, like references in educative text. In general, any sort of link to your website will benefit your SEO rankings. Google (or other search engines) looks at the number of links to your page, if there is a substantial amount it will believe your page is of value and rank it above others. This goes for Internal and External alike.
Why Are Links Important for SEO
Providing your links are relevant, trustworthy and have some variation, they can really boost your SEO and add credibility to your website. A few other benefits include:
- Establishing domain authority
- Increase brand awareness
- Lowers bounce rate and increases audience engagement/ retention
- Spreads visitors throughout your website
So if you’re looking for ways to benefit your online presence, ensure your website copy is sufficiently packed with links to relevant pages to help Google understand how trustworthy and great your site is!