June 2022 – Written Words

4 Key Features of Effective Persuasive Writing

16th June 2022 David

When it comes to learning how to produce online written content in a way that is consistently impactful to readers and prospective clients alike, one element must remain at the forefront of the creative process: persuasiveness.

Thinking about it from a logical standpoint, it makes a lot of sense. The majority of digital copy and text-based posts that most businesses look to integrate into their websites are – at their core – a means of marketing. It is often the aim of the writer to influence the mind of the audience toward a certain aim or goal, which is where the persuasive dialogue reality comes into play. To elevate the quality of the writing your brand is producing online, read on we cover the four key features of effective persuasive writing.

A Clear and Concise Point

If there is one thing that bores online audiences, it’s content that takes on a rambling tone – content that never really seems to get to the point. Making sure you have a strong crux of engagement for onlookers to really get involved with is vital when it comes to successful copywriting and marketing. It is one of the only ways to ensure that your website is full of interactive posts that won’t bore prospective clientele. Remember to stick to keep circling back to the main headline of each blog, and always keep your written words relevant to the topic at hand.

Being Structurally Sensical

An article or written piece that is unpleasant to read is always a no-go, and it will generally force readers to click away from your website within seconds. Take the time to truly consider and plan out how you want to display your work to its key demographic in order to sustain optimal results. Be sure to follow a simple and constructive layout for each and every post to maintain consistency!

Staying Relevant to The Reader

Successful persuasive writing is all about connecting with the reader and getting to the heart of their wants, worries and fears. This is only possible through making a consistent and conscious effort to understand what it is your target audience is looking for, and which questions they need answered. Making sure that all of the written content on your website seeks to provide guidance and support, while staying relevant to the readers’ interests, is key.

Including A Strong Conclusion

Ask any published writer from a whole menagerie of literature-based mediums, and they will all generally tell you the same thing – the importance of the conclusion in each piece of written content should never be overlooked. It is generally the point in the publication or post where a call to action is issued, which is arguably the most significant part of the written work included on a professional website. Crafting a strong beginning, middle and ending to your posts allows your company to tell its branding story in an impactful and relatable way; one that will encourage the reader to want to pursue a further inquiry. The conclusion is a key aspect of executing this process well, so make sure to give it a lot of thought going forward.

A Quick Overview

Now that we’ve broken down a few key ways to curate efficacious persuasive writing, you’re one step closer to knowing how to optimise your brand’s literature-centered content in a holistic way. Learning to master writing of this caliber doesn’t have to be overly complex – sticking to the basics, but aiming to execute them well, is always good practice.

4 Key Ways to Keep Your Audience Engaged

9th June 2022 David

When creating professional, business-based content for prospective consumers, keeping it fresh and engaging is absolutely vital if you’re looking to yield desirable results.

It can be easy to fall into the trap of recycling old content, or pushing uninspired and repetitive ideas onto digital onlookers, while trying to encourage interaction with your business online. Implementing a modern and ever-changing approach to content creation that is compatible with the fast-paced nature of social media can truly heighten your brand’s level of visibility in the public eye. To learn more and stay ahead of the trends, read on as we discuss four key ways to keep your audience engaged in 2022.

Encourage Customer Feedback

All too often, businesses make the mistake of creating a digital presence that is extremely one-sided and mundane, which is super counterproductive to garnering a wider client pool. It’s important to understand that the back-and-forth between company and consumer is vital to sustaining online relevance. Rather than posting whatever your brand currently has at hand, try to curate content that is designed with the audience’s response in mind – e.g polls, questions, and relatable anecdotes.

Keep It Fresh

Utilising the same old content format, talking points and topics can get really old really fast for prospective digital consumers. Integrating a splash of creativity and originality when planning out your brand’s online marketing technique is always good practice, so be sure to keep that in mind as an overall guideline. It’s this addictive and innovative feature of the internet that keeps it so engaging and fast-paced, which are great qualities to integrate into your company’s overall advertising campaign.

Promote Your Company’s Culture

It’s important to think about what it is that makes your brand truly unique when tasked with the concept of successful digital marketing. Remaining cryptic and impersonal never bodes well for overall customer-company relations, and so figuring out how to show your business in a favourable and dynamic light is key. Share a team selfie at the office, or give an update on the latest internal event going on in the office – just remember to keep it light, interesting and personable.

Acknowledge Your Key Demographic

It’s extremely difficult for a business or brand to successfully market themselves to a group of people they know very little about. The idea of getting to know the people behind the clientele should be a priority for your whole entire team, especially when navigating digital spaces. Understanding your audience’s queries, worries, likes and dislikes go a long way in the world of successful social media marketing; and it is ultimately what will set your company apart from the rest.

In Conclusion

Keeping up with the constant change in online microtrends and digital tendencies in order to ensure audience engagement doesn’t have to be a chore – in fact, it can be what truly enables your business to stand out from a sea of others if executed properly.

4 Key Features of Effective Content Writing

1st June 20221st June 2022 David

The written content included on your company’s website plays a key role in how its services are perceived by potential clientele, and in its overall brand reputation.

Finding the right words to translate what your business is offering holistically, and communicating that information in an engaging and unique way, is no simple task. For brands that are just finding their feet in the digital marketing landscape, it’s important to know the essentials of efficacious copywriting from the get-go. Read on as we cover the four key features of effective content writing that are guaranteed to yield optimal results, especially when first stepping into the world of content curation.

Keep It Simple

Successfully writing for a wide audience means ensuring that your content is as accessible as possible to a multitude of people. Using flowery, overly complex vocabulary only serves to turn readers off; in fact it often makes them tune out of what you’re saying and what you’re actually offering them as a brand. Embracing a direct, yet captivating written voice is a great way to hold your website users’ attention for an extended period of time.

Understand Your Target Demographic

It’s difficult to leave a lasting effect on the reader if you’re unable to see your brand’s digital presence from their perspective. Understanding their wants, fears and overall desires is absolutely key when trying to connect with them through written content. Finding the right line that will stick in their minds and encourage them to come back for me should always be the goal.

Find A Consistent Tone

Part of building a unique and recognisable brand identity is staying consistent and reliable with the content you’re producing. A great place to start with this is by ensuring that the written text on your website remains tonically similar across your company’s entire digital presence. This makes it much easier for the general public to regard your establishment as one cohesive team and increases the likelihood that they will remember which services you’re offering.

Include An Impactful Headline

The headline is an integral part of what makes a piece of writing engaging and attractive to a diverse clientele, and it should never be overlooked or left as an after-thought. Putting a lot of work into crafting the perfect turn of phrase that succinctly identifies the point of a post is almost guaranteed to maximise overall brand engagement. Don’t skimp on learning the basics behind building a headline that will inspire emotion and interest in the reader if you want to see a consistent increase in website traffic.

In Conclusion

As you can see, content writing is a complex website feature with various different faucets and nuances behind its curation and online implementation. Now that we’ve covered the basics, you should have a general idea of what to keep in mind when writing for your website, which is an invaluable skill to develop in order to optimise your brand’s digital presence.