Month: July 2022

The nature of professional digitised spaces is ever-changing – it is in a consistent state of evolution, following whatever trends the audience desires in any given moment. This is why it’s so important for businesses to constantly rehash their approach to how they manage their website; especially more personable aspects of it such as their blog.

If you’re looking for a little guidance on how to up your brand’s online presence with some credited digital marketing insight, stick around and read on as we break down the best blogging tips and tricks for 2022.

Learn About Your Target Demographic

Efficacious blogging is all about connecting with the reader on both a personal and professional level, which can be pretty hard to do if you have no idea who you’re producing content for. Be sure to take note of your website’s current analytics; and utilise data collection techniques in order to acquire the information needed to tailor your written content to your target demographic. Understanding their needs, wants and common questions will allow you to blog much more efficiently, in a way that is aligned with what actually interests prospective clientele.

Include Cohesive Visuals

As both a web user and a potential customer, it can be draining to have to read through walls of text in order to find what you’re looking for. Consider introducing different forms of content into your blog in order to get your point across in a more succinct way. Relevant high-quality images and even short-form video content are wonderful ways to break the monotony of a long blog post, while additionally increasing visibility within various search engines across the internet.

Invest In Your Blog

Putting a lot of time and effort into your blog is always good practice, but it’s important to understand that there are numerous ways to elevate your blog beyond that. Though the process is generally full of trials and errors, learning how and where to invest is the first step toward curating high levels of digital engagement. From putting your money into the right software that is guaranteed to increase website traffic, to taking digital marketing courses in order to stay one step ahead of the competition – there are no shortages of avenues to success.

Be Consistent and Reliable

It’s difficult for clientele to get attached to your content and your brand as a digital personality, if your website isn’t being consistently updated. This is partially why the blogging tool is such a useful feature to implement into your business’s web page, because it allows space for constant creation of fresh new content! Being reliable with both your blogging schedule, and the information you’re relaying, is a guaranteed way to build up a strong audience.

Create A Strong, Well-Organised Design

Many business owners who are new to the blogging sphere make the rookie mistake of putting too much time and energy into the overall design of their blog – rather than the quality of the content they are producing. In reality, building an efficient blogging function is much more effective than adding a bunch of unnecessary bells and whistles to the aesthetic look of the web page. Users are much more likely to want to explore a well-organised, simplified layout, whereas a maze of menu options is probably going to frustrate them rather than appeal to them.

A Brief Review

That’s all from us on updating your blogging platform in order to encourage strong audience engagement.

SEO, or Search Engine Optimisation, is the phrase used to describe the various processes behind ensuring that a website is hyper-visible within a search engine’s result’s system.

Strong SEO is the backbone of any brand’s digital presence, as it partially dictates the amount of traffic that is directed toward the services your business is offering. There are various ways to increase search engine optimisation, from the usage of high-quality imagery to the inclusion of certain links within a piece of text; but one of the leading SEO techniques comes in the form of calculated content writing.

This is largely due to the fact that shaping blog posts and written content around keywords and phrases that are relevant to your business is one of the most reliable ways to achieve high-quality SEO. For further elaboration, read on as we break down the key ways to elevate the written copy on your company’s website in order to consistently attract the attention of multiple online algorithms.

Conduct In-Depth Keyword Research

Perhaps the most integral aspect of integrating consistent and effective SEO into your website’s written content comes from the inclusion of well-researched keywords.. Finding the right terms and phrases that will appeal to your target demographic – i.e that are in perfect alignment with what your website is offering – is absolutely crucial when trying to remain ahead of the competition in this regard. Developing a deep understanding who you’re writing for is key, as is utilising keyword search engines and Google trends to truly flesh out the overall SEO developmental process.

Focus on Link-Building

The importance of link building when it comes to efficacious search engine optimisation is often overlooked by business owners, despite playing an integral role in the online visibility of a website or a piece of content. Ensuring optimal relevance for your work by linking your blog/article across social media, and encouraging your team to follow suit is always good practice. Additionally, including links to authority websites within your piece – i.e sites that are vetted and trustworthy sources, is also very attractive to various search engine algorithms.

Optimise Your Copy

It’s important to understand the ins and outs of getting the most out of a piece of written work, especially in regards to how algorithms interact with copy based content. For example – placing essential keywords within the first two lines of a post is generally seen as good practice, because they are usually the only lines that appear within immediate search engine results. Making an effort to maximise your content writing through an SEO based lens always goes a long way.

Publish Search-Engine Friendly Headlines

Knowing what will grab the attention of various search engine algorithms is half the battle when it comes to publishing SEO-optimised copy. This general rule of thumb applies tenfold when it comes to crafting the right headline for any given piece of copy – which should usually involve two to three keywords related to your topic, while remaining relatively short and snappy for an optimal outcome.

In Conclusion

With all of that being said, it’s obvious that professional content writing produced by an experienced author can truly improve the way your brand’s website is received by its users.

The power of blogging within online spaces is often overlooked, but this helpful little digital marketing tool is actually a wonderful way to increase brand engagement and visibility. Not only does it offer your business ample opportunity to develop its own online voice – which goes hand in hand with high-quality branding – it also increases your web page’s general level of visibility to potential clientele.

To learn more, stick around as we cover these four effective ways to elevate your website’s blog indefinitely.

1. Stick To A Schedule

Staying on track with a consistent schedule is one of the most important aspects of efficacious professional blogging. Attracting regular engagement without offering up-to-date and relevant content isn’t realistic or conducive to the idea of attracting website traffic. Drawing up a weekly plan that dictates which blogs are going live and when is always good practice, especially if you’re looking to elevate the overall appeal of your business’s digital platform.

2. Consider Collaborating

Collaborating with related brands and writers to deliver a quality standard blogging experience is definitely recommended. Engaging with other creatives or professionals within your field can expose your brand to wider and more diverse audiences, while integrating a whole new perspective into the content your website is offering as a whole. Though it may take time to build up a rapport with other companies that is strong enough to extend into a long term collaboration, this option is still completely viable to those who are willing to put in the work to establish themselves.

3. Direct Keyword Research

One of the more pertinent reasons behind implementing a blog into your digital platform should stem from the desire to optimise your brand’s SEO. SEO, or Search Engine Optimisation, is a term used to describe the processes behind boosting your website’s overall level of visibility within various search engine results. Consistent blogging is a strong contender for the most effective way to achieve this, as it allows you to integrate as many keywords into your web page as possible. In order to procure the most efficacious phrases that align with the context of your company while attracting the gaze of online algorithms, utilising handy tools such as keyword identifiers is crucial.

4. Engage With Customer Queries

Creating a dynamic with your clientele in which they feel genuinely heard is a massive part of successful customer service, even in the world of digital marketing. It’s hard to find your stride with blogging – or even to know where to begin with it – if your team isn’t making the conscious effort to take audience feedback on board. Taking it a step further by centering your blog posts around previous customer questions often results in a guaranteed increase in overall website traffic and engagement.

In Conclusion

That’s all from us when it comes to the essentials of curating a consistently successful blog that is holistically reflective of your brand. Though it may seem like there are a lot of guidelines to have to remember, remaining personable and finding your niche is always a great place to start!

Getting good at copywriting can be really beneficial to people in the content marketing game, in fact, it can bridge the gap between customer and visitor. Any copy on your website has to be top quality if you want to entice users to engage with you and grow as a business, this goes for your blogs too! I’m sure you wouldn’t implement a blog on your site without knowing how influential it can be when used correctly, but in case you have, here are some of the best practices for your blog in terms of content marketing!

What Makes a Successful Blog

A successful blog has to incorporate a handful of things;

• A clear content vision, staying relevant to a subject but covers a wide range within
• Publishes content with some value
• Regular posts
• Quality content that isn’t essay-like

In theory, running a successful blog for your business isn’t too difficult. With sufficient planning and plenty of time, you can produce quality content that helps your SEO, attracts customers and brings you new leads. Now here’s where we get to the nitty-gritty parts, the planning, execution and upkeep of your blog need to be to a high standard – here are a few tips!

Write for SEO, Use Your Keywords

One of THE best purposes for a blog section is to increase your SEO rankings and get favour with Google. Whilst using a blog in general will help your SEO, there are a few tricks to boosting yourself even further. Using your keywords whenever possible will help Google rank your site above others when a relevant search query is entered. Also using CTAs, Internal and External links whenever appropriate is good practice for SEO and spreading your website activity.

Get Them Hooked in the Title

You may write the best blogs in the world, but without an enticing title no one is ever going to want to click! Reflect your valuable content in the title, use words that brew interest in a reader like ‘the best’, or even ‘how-to’ guides do pretty well. In any case, the title for your blog may even be the most important part, include your keywords and make it interesting. After all, it’s the title that will show up on a relevant Google search and I’m sure that many other blogs have got the same foot in the door.

Provide Something of Value

When a user clicks on a blog, more often than not, they will be searching for something – whether that’s knowledge or a purchasable solution, you should aim to be the provider. You don’t want users leaving your site feeling disappointed they didn’t find what they wanted, giving them the idea that visiting in future would be a waste of time is the last thing you need to help your growth! What’s that old saying.. ‘If you don’t have anything valuable to write, write something else!’ something like that.

The benefits of blogging (the right way) can’t be denied, it adds depth to your site and improves your SEO drastically. There are plenty of other content writing blogs here on Written Words to check out, stick around!