4 Key Features of Effective Persuasive Writing

When it comes to learning how to produce online written content in a way that is consistently impactful to readers and prospective clients alike, one element must remain at the forefront of the creative process: persuasiveness.

Thinking about it from a logical standpoint, it makes a lot of sense. The majority of digital copy and text-based posts that most businesses look to integrate into their websites are – at their core – a means of marketing. It is often the aim of the writer to influence the mind of the audience toward a certain aim or goal, which is where the persuasive dialogue reality comes into play. To elevate the quality of the writing your brand is producing online, read on we cover the four key features of effective persuasive writing.

A Clear and Concise Point

If there is one thing that bores online audiences, it’s content that takes on a rambling tone – content that never really seems to get to the point. Making sure you have a strong crux of engagement for onlookers to really get involved with is vital when it comes to successful copywriting and marketing. It is one of the only ways to ensure that your website is full of interactive posts that won’t bore prospective clientele. Remember to stick to keep circling back to the main headline of each blog, and always keep your written words relevant to the topic at hand.

Being Structurally Sensical

An article or written piece that is unpleasant to read is always a no-go, and it will generally force readers to click away from your website within seconds. Take the time to truly consider and plan out how you want to display your work to its key demographic in order to sustain optimal results. Be sure to follow a simple and constructive layout for each and every post to maintain consistency!

Staying Relevant to The Reader

Successful persuasive writing is all about connecting with the reader and getting to the heart of their wants, worries and fears. This is only possible through making a consistent and conscious effort to understand what it is your target audience is looking for, and which questions they need answered. Making sure that all of the written content on your website seeks to provide guidance and support, while staying relevant to the readers’ interests, is key.

Including A Strong Conclusion

Ask any published writer from a whole menagerie of literature-based mediums, and they will all generally tell you the same thing – the importance of the conclusion in each piece of written content should never be overlooked. It is generally the point in the publication or post where a call to action is issued, which is arguably the most significant part of the written work included on a professional website. Crafting a strong beginning, middle and ending to your posts allows your company to tell its branding story in an impactful and relatable way; one that will encourage the reader to want to pursue a further inquiry. The conclusion is a key aspect of executing this process well, so make sure to give it a lot of thought going forward.

A Quick Overview

Now that we’ve broken down a few key ways to curate efficacious persuasive writing, you’re one step closer to knowing how to optimise your brand’s literature-centered content in a holistic way. Learning to master writing of this caliber doesn’t have to be overly complex – sticking to the basics, but aiming to execute them well, is always good practice.


Hello, my name is David Banks and I live in the south of England. Join me on my blog to taste a slice of my life and see things from my perspective. I like to read books and am trying to write my first novel.