Many of us nowadays are worried about potential scams, and economic risks. Which means it is now more important than ever for your website to be reputable, reliable and trustworthy to win potential clients over. You may already have a loyal and strong following of customers, but if you are not thinking about your trustworthy image, you are less likely to gain more customers for the future. For example:
- 84% will not consider buying a product if it does not pass their trust standards
- 89% of customers worldwide will read reviews before purchasing a product
With this in mind, one of the best things you can be doing for your business is to make sure your website looks trustworthy, engaging and has the customers best interest in mind. And there are many ways to do this, which focuses on transparency, engages the reader, demonstrates your expertise and shows your history.
One website, which ticks all the right boxes is Norvic. They are transparent, provide testimonials, certificates, team videos and news involving aircraft engine overhaul. And this is only a few examples. With reliable sources and news concerning their business, customers instantly possess a sense of familiarity. Your website too can have the same sense of trust. Here we will go through some tips so your content can do just that.
1. Be Honest
First of all you need to be honest and provide the answers your customers are looking for easily. Don’t keep them hidden in a minefield of clicks away. One of the best ways to go about this is to be clear and up-front about what your business offers, and answer all the common questions of your industry. For instance, what do your potential customers want to know? Prices? Opening times? Past clients? Answering these questions will make you an expert voice in your industry as well as respected for your honesty. You can also provide the following to meet your customers needs further:
- ‘How to videos’
- FAQ section
- Photos and videos
- Case Studies
When you understand your clients needs and go that extra bit further, the credibility will go up in their eyes.
2. Showcase Expertise
Before purchasing a product many buyers need the reassurance that they are making a justified and valued choice. Demonstrating your products through the use of video on your website is a great way to help potential clients feel reassured and know you are credible. In fact, 54% of consumers would like to see more video content from a business or brand they support.
3. Show Happy Clients and Testimonials (use authentic images)
When you see a photo of someone smiling, how do you feel? Chances are you yourself feel happier, and want to see yourself reflected in that person. So, providing a happy and authentic photo of your clients will help drive the positivity even further. Seeing a happy client will allow your potential customer to feel a sense of comfort, security and congruence. However. Make sure the photos you use are authentic and are not stock photos. It is always better to opt for real life photos of your team and/or customers, so your authenticity shines.
4. Embrace Your Prices and Make Sure it is HTTPS Secure
When your prices are easy to find, it shows that you have nothing to hide. Even if you feel your prices are slightly higher than your competitors, be proud of what you charge as you will be trusted more for it in the long run. You should also explain exactly what they are getting with those prices, if there are any varying factors, is it a subscription and where they can opt out if needed. Before your homepage even loads, customers can judge your reliability just by viewing “HTTPS” in the URL. This stands for Hypertext Transfer Protocol Secure, protecting the integrity and confidentiality between the user and site.
5. Add alternative Ways For Customers to Contact You
Not all of us like to contact people in the same way. Some like to talk to someone over the phone, some like to email, and others like to send a direct message via social media. Due to this it is a good idea to make sure you have multiple options for a potential customer to reach you. If the desired communication is not available, they may be less likely to reach out to you.
All in all, there are many ways for your website to be trustworthy and even build authority. Try to imagine what your customers are looking for, and present this content to them in an easy and direct way.