Blogging and Copywriting Best Practices for Content Marketing

Getting good at copywriting can be really beneficial to people in the content marketing game, in fact, it can bridge the gap between customer and visitor. Any copy on your website has to be top quality if you want to entice users to engage with you and grow as a business, this goes for your blogs too! I’m sure you wouldn’t implement a blog on your site without knowing how influential it can be when used correctly, but in case you have, here are some of the best practices for your blog in terms of content marketing!

What Makes a Successful Blog

A successful blog has to incorporate a handful of things;

  • A clear content vision, staying relevant to a subject but covers a wide range within
  • Publishes content with some value
  • Regular posts
  • Quality content that isn’t essay-like

In theory, running a successful blog for your business isn’t too difficult. With sufficient planning and plenty of time, you can produce quality content that helps your SEO, attracts customers and brings you new leads. Now here’s where we get to the nitty-gritty parts, the planning, execution and upkeep of your blog need to be to a high standard – here are a few tips!

Write for SEO, Use Your Keywords

One of THE best purposes for a blog section is to increase your SEO rankings and get favour with Google. Whilst using a blog in general will help your SEO, there are a few tricks to boosting yourself even further. Using your keywords whenever possible will help Google rank your site above others when a relevant search query is entered. Also using CTAs, Internal and External links whenever appropriate is good practice for SEO and spreading your website activity.

Get Them Hooked in the Title

You may write the best blogs in the world, but without an enticing title no one is ever going to want to click! Reflect your valuable content in the title, use words that brew interest in a reader like ‘the best’, or even ‘how-to’ guides do pretty well. In any case, the title for your blog may even be the most important part, include your keywords and make it interesting. After all, it’s the title that will show up on a relevant Google search and I’m sure that many other blogs have got the same foot in the door.

Provide Something of Value

When a user clicks on a blog, more often than not, they will be searching for something – whether that’s knowledge or a purchasable solution, you should aim to be the provider. You don’t want users leaving your site feeling disappointed they didn’t find what they wanted, giving them the idea that visiting in future would be a waste of time is the last thing you need to help your growth! What’s that old saying.. ‘If you don’t have anything valuable to write, write something else!’ something like that.

The benefits of blogging (the right way) can’t be denied, it adds depth to your site and improves your SEO drastically. There are plenty of other content writing blogs here on Written Words to check out, stick around!


Hello, my name is David Banks and I live in the south of England. Join me on my blog to taste a slice of my life and see things from my perspective. I like to read books and am trying to write my first novel.