How does your website UX affect SEO?

Most people see SEO only as keyword research and placement, meta tags or code changes, but SEO is more than that. It is about creating a good user flow and what could be more important for user flow than the efforts you have put into creating a good user experience for a website? SEO is not just about high rankings. Of course, your title tags and meta descriptions need to be optimized, but here are a few more things that people sometimes overlook when working on SEO.

 

 

ux

Website Layout

Website layout is of utmost importance when it comes to the simplicity and ease of website navigation. According to ExtendThemes, it has the role of structuring the information on a website, emphasising the most important elements of it. If your website is not easy to navigate and the most important information is not easy to find and follow, this will negatively affect the website’s user experience, which might lead to your visitors leaving the website immediately. When building a website for masterbatch suppliers, Abbey Masterbatch, we focused on the simplicity of website navigation and created a user-friendly website to boost user experience.

 

Calls to action

Creating eye-catching call to action buttons with interesting and engaging text will lead to more page visits and longer visit duration, proving that your website does have value to the visitors. As a result, search engines will see the relevance of your website and will start to rank it better for the targeted keywords.

 

Website speed

If your website loads slowly, the visitors will soon lose interest and will leave the website – that’s probably what everybody knows from their personal experience. But a slow-loading website will not only cost you potential visitors, but it will also cost you your rankings too – every SEO tool has a website speed test and the reason is simple – search engines never rank slow-loading websites highly.

 

Website responsiveness

A mobile-friendly website is a must nowadays and the reason is not just a good user experience. It is also important for your website’s rankings and this is one more example of how website user experience and SEO work hand-in-hand with one another.

 

Wrap up

Regardless of what is more important to website owners, user experience or SEO rankings, these two are inseparable in certain aspects. The above tips will hopefully help you make them work well together and create great websites both in terms of user experience and SEO rankings.

 

David

Hello, my name is David Banks and I live in the south of England. Join me on my blog to taste a slice of my life and see things from my perspective. I like to read books and am trying to write my first novel.