When curating and writing content online, it can be incredibly difficult to stand out from the crowd.
From utilising the correct keywords to understanding how to develop the correct “tone” in order to truly speak to your target demographic, finding “your voice” as a content writer is no easy task. There are a ton of moving parts to consider, and it can be hard to strike the balance between coming across as both genuine and professional simultaneously.
If you’re struggling and don’t quite know where to start, stick around as we break down a few simple key ways to find your authentic voice when producing written pieces online.
Understand Your Audience
A strong content producer is merely a reflection of the writer’s in-depth understanding of their own target demographic. Your audience generally gives you all of the information you need in order to write effectively; it’s just a matter of learning how to truly listen. The consumer’s age range, their general background, their interests and tastes – all of those varying factors should be what truly defines how you approach communicating with them.
Utilise an Amicable Tone
Don’t be afraid to get a little casual, or to interact with readers and potential clients on a friendly and personal level. You don’t have to dull down your tone in order to be a professional and efficacious content writer! Customers are always interested in getting to know the genuine people behind the face of their favourite brands, and this can be a truly effective marketing tool when utilized correctly. Stay warm, communicative and open in order to ensure that the clientele keeps coming back for more while developing your “written voice.”
Practice, Practice, Practice!
Writing is comparable to everything else in life, in that it is a matter of practicing and hard work above natural talent or inherent knowledge and ability. It takes time to truly identify, curate and develop your true linguistic identity, so don’t stress too much especially if you’re new to the role. One of the only ways to encourage this learning process is by writing and sharing as much as possible in order to truly gain artistic and professional control over your preferred written perspective!
Inconsistent and clunky writing is a big turn-off for potential readers and clients alike, and it is very counterintuitive when trying to develop a familiar and recognisable written voice. Remember to prioritise the same high level of English grammar and extensive vocabulary usage each time you sit down at the computer, as well as continuing to write in the same dependable manner and tone that will likely be compatible with your target demographic.
Now that we’ve covered the basics of recognisable content writing, hopefully the prospect of approaching and engaging with your brand’s audience feels a little less daunting! Though it may take a moment for you to really get into the swing of things as a writer, once you do, your personal and professional progress will be unstoppable.
If you’re looking to read on for further guidance on content development curation, take a peek at Search Engine Journal’s top seven content writing tips and tricks here for more information.