In an attempt to create a website that converts, people sometimes focus too much on the design, features, layout and other aesthetic aspects that do help conversions but are not crucial for it. What’s crucial when it comes to creating a website that converts visitors into customers is related to its content and readability.
Fonts
The most important aspects of fonts are type and size. There are so many interesting font types which are not readable and choosing the font based on the looks while overseeing the readability can cost a business a large volume of sales. The easily readable fonts are Arial, Helvetica, Lucida Sans, Verdana, Trebuchet and they also look amazing.
Paragraphs and Bullet Points
Breaking down large content into paragraphs makes reading more comfortable for your visitors and in case you need to list or itemise certain things, I’d recommend using bullet points. When people visit your website for the first time, they usually just scan through the website looking for the most important information and if your website does not offer this, they will lose interest and leave the website.
To the point
Most visitors tend to be lazy and look for quick answers to their questions and if your website’s content is not concise, the visitors might lose focus and become uninterested in what they are reading. Concise and to the point content is what sells best and it is very important to remember when working on your website copy.
Visuals
Visual elements of a website come in quite handy when you want to draw visitor’s attention to certain parts of your website. Using interesting images, videos, illustrations or even call to action buttons will help your visitors find relevant information in a matter of seconds and that’s exactly what you need. A website that successfully uses visual elements to draw visitors’ attention to relevant information and headings is ACS Installations, a London based company specializing in air conditioning installations, repairs and maintenance.
