According to the age old saying, “a picture is worth a thousand words.”
And, in today’s technologically advanced world, it’s a statement that continues to spark much debate as the way we consume information is continuing to change.
For example, the advent of the digital world means that information is now delivered in a wide range of different formats including pictures and videos, which are also prominent across social media platforms such as Instagram, YouTube and Facebook.
And with more businesses than ever before utilising new media technologies and creating an impact with new communication methods, it has once again raised the question whether a picture is worth a thousand words!
After all… pictures and videos can be far more impactful than text heavy content, especially in the fast paced digital world where content is digested quickly and updated at a rapid pace, leaving businesses little time to make an impact with the content they post and share.
But this is not to say that text is not equally important!
After all, you could have an all singing, all-dancing website or a professional social media page full of engaging content, but if the text accompanying your image is not up to scratch, the image can lose its impact. And remember, hiring a professional copywriter to create impactful, engaging and persuading content that will not only inspire action, but will also increase the credibility of your brand, is always a wise option.
This is because a website that is littered with errors or poor grammar can actually deter people from investing in your product or service!
Research has also revealed that 80% of the activities we do online are text based, so it’s vital that text is not overlooked in exchange for images.
For example although images can bring a story to life, so can words, and the vast majority of information or news is delivered far more effectively with text.
However, it’s important to note that one of the main problems with using text to deliver a news story or information is that the human brain finds it difficult to consume large bulks of text. So, the key is to keep text to a minimum, without compromising on the quality or missing out key details.
With this in mind, there is a clear difference in the way we consume and process both images and text, which is why both must work hand in hand to create an effective piece of content that will engage, inspire action and capture your target market.
And of course, words have been around for millions of years, and universally are understood around the globe. So, it’s highly likely that they will ever be replaced.