Instagram is one of the most popular social media platforms this decade has seen. With over 34 million people in the UK using Instagram in 2022, it comes as no surprise that businesses are flocking to the social media platform to reach their target audience.
If your business falls under a more visual sector (hospitality, lifestyle, real estate etc.) or your general audience is under the age of 40, then including Instagram in your social media marketing strategy is especially important. Here are some useful ways you can use Instagram Business to make your brand stand out:
Analytics and insights
Instagram analytics and insights are arguably the most useful Instagram Business features and offer valuable information about your audience. With it, you can access the following:
- A breakdown of your followers that includes their rough location, age, gender, and what time they’re most active on the platform
- The number of accounts that have seen your posts and visited your business’ profile or clicked your website
- How users have engaged with your content (likes, comments, saves, replies)
- How your account has grown since being a business account
The best thing about insights is that you’ll not only be able to see who your audience is, but their social media patterns and the content they engage with the most. Tracking and maintaining a good engagement rate can help you make informed decisions about your marketing strategy and in turn boost your business’ presence.
Cost-effective marketing through visual content
Marketing your business through social media is significantly cheaper than renting a billboard or running an advert on the radio. Instagram gives you a platform to share the products and services your business provides to the world with just the click of a button. Simply sharing photos of your products gives potential customers a sneak peak of what they will be getting and makes them more likely to purchase. A popular Newcastle pub and restaurant located in the heart of Gosforth has taken advantage of this easy marketing technique by sharing photos of their famous Sunday roast.
Additionally, you can create targeted ads and campaigns that reach your desired audience and generate leads and sales. Instagram ads allow you to make turn any post into an ad, choose how much you pay for the ad, and track your ad’s performance through the same insights offered on your account.
An easy way to engage with customers
Creating a good social relationship with your customers will increase brand loyalty and give your business a more personal edge. Instagram provides a great way to engage with your customers and this can be done by responding to comments, direct messages, and creating interactive stories (for example, asking users to take part in polls). You can build relationships with your customers, address their concerns, and improve their overall experience with your brand, which will ultimately lead to increased customer retention.
Big or small, your business will benefit having an Instagram business account. By increasing brand recognition and using analytics and insights to improve your marketing strategy, Instagram can help your business grow and succeed in today’s digital age.