12 Companies With Well Written Mission Statements

I’m something of a fanatic when it comes to well written mission statements. When done well, a mission statement explicitly states the exact reason for this company’s existence. It can be incredibly challenging to pare down one’s entire manifesto and belief system into one or two sentences. Once written, the mission statement will guide the actions of an organisation, directing its staff towards a unified goal and guiding decision-making.

Below are some of my favourite mission statements I have found in recent years:

American Express

Multinational financial services corporation.

  • To be the world’s most respected service brand


Global energy and oil company.

“At the heart of The Chevron Way is our Vision to be the global energy company most admired for its people, partnership and performance.”

The Dow Chemical Company

Global chemical company whose specialty is in performance plastics.

“To constantly improve what is essential to human progress by mastering science and technology.”

Fedex Corporation

Global parcel delivery.

  • FedEx will produce superior financial returns for shareowners by providing high value-added supply chain, transportation, business and related information services through focused operating companies.
  • Customer requirements will be met in the highest quality manner appropriate to each market segment served.
  • FedEx will strive to develop mutually rewarding relationships with its employees, partners and suppliers.
  • Safety will be the first consideration in all operations. Corporate activities will be conducted to the highest ethical and professional standards

Honest Tea

Bottled iced tea.

  • Honest Tea seeks to create and promote great-tasting, organic beverages.
  • We strive to grow our business with the same honesty and integrity we use to craft our products, with sustainability and great taste for all.


Affordable Swedish design and furniture.

  • A better everyday life.


Digital prototyping and mock-up service provider.

  • Question Assumptions.
  • Think Deeply.
  • Iterate as a Lifestyle.
  • Details, Details.
  • Design is Everywhere.
  • Integrity.

Life is Good

T-shirt company.

  • Spread the power of optimism.


Outdoor clothing and supplies.

  • Build the best product
  • Cause no unnecessary harm
  • Use business to inspire and implement solutions to the environmental crisis.

Prestwick Care

The award-winning provider of care homes in the North East, Newcastle and Sunderland.

  • To provide the highest standards of service for our residents.
  • To provide our staff with the right environment, motivation and training through which to excel.
  • To continuously invest in our assets, and ensure we comfortably exceed industry standards.

Director of Care Bunty Malhotra said this about Prestwick Care:
“When we are at our most vulnerable in life, what is required of others is understanding, compassion and dignified care. We believe in providing all of these as core elements of the Prestwick Care service”.


Ethical restaurant chain.

  • Connect people.

Warby Parker

Eyeglasses and sunglasses manufacturer.

  • Offer designer eyewear at a revolutionary price, while leading the way for socially conscious businesses.

3 Books which explore Dementia and Alzheimer’s Disease

Alzheimer’s is not a normal part of ageing. It is a disease which attacks the brain which can cause problems with memory, thinking and behaviour. Alzheimer’s is the most common (but not the only form of) dementia.

If, like me, you have ever known someone to suffer from dementia, you will know that it is a progressive disease. Symptoms gradually worsen and there is not yet a known cure.

In the early stages, memory loss is not so bad. With late-stage Alzheimer’s, people can begin to lose the ability to converse and respond to the people around them.

If you know somebody with dementia or have an interest in learning more about the subject, I would recommend the three books listed below.

Elizabeth is Missing by Emma HealeyElizabeth Is Missing by Emma Healey

Maud keeps finding notes in her pockets with the message ’‘Elizabeth is missing’ written on. She can’t remember writing it and has no recollection of where the message came from. Frustratingly, no one wants to help Maud find Elizabeth: the police, Elizabeth’s son, even Maud’s own daughter and granddaughter don’t seem interested. Author Emma Healey, has constructed a poignant tale about old age, how it feels to have memory troubles and to lose your independence. This short novel has an extraordinary twist and is well worth the read.

Tangles: A Story About Alzheimer’s, My Mother, and Me by Sarah LeavittTangles: A Story About Alzheimer’s, My Mother, and Me by Sarah Leavitt

Canadian author and cartoonist Sarah Leavitt’s mother Midge was diagnosed with Alzheimer’s at age 55. ‘Tangles’ is a collage of Leavitt’s collection of notes and sketches made during the 6 years leading up to her mothers death. This is a graphic novel which, at times, can feel intimately personal to the author, but at others, an honest story. The novel covers the vast swathe of emotions: black humour, bursts of energy, anger, frustration and the emotions of family. It’s a harrowing read but well worth your time if you enjoy graphic novels.

Still Alice by Lisa GenovaStill Alice by Lisa Genova

Recently made into a film, Still Alice is a story about Alice Howland. Alice is a 50-year-old woman who suffers from early onset Alzheimer’s disease. Alice herself is a cognitive psychology professor at Harvard and a world-renowned linguistics expert. The story is told in a third-person perspective and tells of Alice’s initial diagnosis and how she and her family adapt to the disease. As Alice’s disease worsens, it begins to change her relationship with her family and the world around her. This is a touching and incredibly sad story, but one that should be read by anyone wising to understand more about alzheimer’s and dementia.

My thanks to family owned care provider Prestwick Care who helped me write this. Prestwick Care run care homes across the North East and around the Newcastle area. I spoke to a wonderful nurse on the telephone who helped me research alzheimer’s and dementia in my research for this blog.

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In short, I am a young (*cough!*) man from the south of England. I LOVE the written word. As such, this is my website blog where I will write about my favourite books, poetry and philosophies about stylometry.

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