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 Case Studies - Written Words in action
Before you explore us any further, you might like to know a little more about how we've handled some of the projects we've managed:
 Written Words case studies
» Affinity services
» Capturing the customer base
» Sir Tom Farmer
» His Holiness the Dalai Lama in Scotland
» Printing and distributing The Good Friday Agreement
 Online action: Affinity Services
Who? Richard Evans, son of Lord David Evans, decided to establish his own business providing a range of valuable consultancy services to the voluntary sector with which he had long-term involvement.
What? Richard's father heard about Written Words via a fellow Peer who had been highly impressed with the service provided. Richard needed a website and a brochure - and he needed them quickly.
Where? Based in Rickmansworth, Hertfordshire, Richard Evans' business is also dependent upon a strong online presence to raise its profile.
When? Both the brochure and the site were fully ready for the business launch on schedule two years ago, and there has been an encouraging upswing in visitor traffic and enquiries.
Why? Affinity Services has a wide outreach to any substantial charity throughout the UK and needs to be able to display its services effectively online.
Says Richard Evans: "Written Words did precisely what we wanted. The company responded to our needs, grasped our task, and delivered accordingly. That they delivered on time and in budget was pretty important as well."
Scottish Development International
Who? Scotland Development International (SDI), the overseas and inward investment arm of Scottish Enterprise, wanted to revise and upgrade its regular publications.
What? Written Words joined with contract publishers, Insider Custom Publishing (ICP) to create far more exciting and dynamic publications. The quality of the copy was absolutely crucial.
Where? The two publications reach audiences of 75,000 around the world. Several are published in nine languages.
When? Each publication is produced four times a year and is distributed extensively by direct subscriber mail.
Why? Both magazines provide an essential conduit through which to spread information among both Scotland's own business base and its global outreach.
Says Scottish Development International: "The package organised by ICP and Written Words achieves exactly what we want it to. It tells our target audience about innovative research and development; about Scotland's unique position and about the individuals who are making it happen."
 Sir Tom Farmer
Who? Sir Tom Farmer is the founder of Kwik-Fit. Since selling off that successful business, he has turned to other new ventures in the auto services field.
What? Sir Tom was asked to make a keynote speech at the Earl's Court Smarter Business Conference in London. Written Words composed the speech.
Where? The conference was a major event designed to capture fresh thinking on ways in which to make best use of business's greatest resource - its people.
When? A two day event in June.
Why? A fantastic opportunity for Sir Tom Farmer to share his innovative and exemplary thinking with an ideal audience.
Says Sir Tom Farmer: "Written Words didn't have very much time to write a 20 minute speech, but they delivered to their usual impeccable standards, as they always do."
 His Holiness the Dalai Lama in Scotland
Who? One of the world's best known and most highly respected of religious and spiritual leaders, His Holiness the Dalai Lama, visited Scotland, spending three days in Glasgow and three in Edinburgh and Dunfermline.
What? Written Words took on all of the pre-publicity press coverage, the broadcast coverage, and all of the media organisation/accreditation during the actual visit.
Where? All over Scotland, in international and London papers,media interest was intense throughout the visit.
When? We began serious efforts a month in advance of the visit, sending out information and offering up potential stories for media coverage. Throughout the month of May, there was a constant stream of Press Releases, actual pieces of copy, photographs, information and news on the itinerary.
Why? Getting information out, plus identifying and writing the vast array of stories, helped ensure the visit was well supported.
Said Edinburgh Inter-Faith Association: "We appreciated the amount of work and organisation that Written Words put into the visit, contributing to its undoubted success. It was no small task to engineer the media organisation so efficiently and effectively."
Printing and distributing The Good Friday Agreement
Who? Maggie Stanfield was responsible for getting the Agreement printed and distributed throughout Northern Ireland and the rest of the UK in the shortest possible time.
What? 720,000 copies of the Good Friday Agreement printed and distributed to every residential address in Northern Ireland. It also meant providing additional copies for large volumes, Braille, audio, large text and Irish language formats.
Where? The final document was agreed at 6pm on Good Friday at Castle Buildings, Stormont. Media interest was immense and had to be managed from a single, local source. The first 120,000 copies were delivered next morning. The rest followed over two weeks, including special needs options.
When? By using a 'just in time' delivery mechanism the Agreement was delivered out according to postcode during the fortnight following the deal, with special orders from mainland UK, overseas, political parties and institutions being met at the same time and a Freephone operation to scoop up anyone who had not received their copy.
Why? Clearly it was vital to the forthcoming referendum that everyone saw and understood the contents of the document with the maximum amount of time available to digest and discuss it.
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