Why your company needs content marketing

Content marketing, as a marketing strategy, focuses on the creation of content, its publication and most importantly, on its distribution to your target audience. The goal of these efforts is to drive more traffic to your website, resulting in more new business sales.

With content marketing, you establish yourself as an expert in the field and naturally, people buy from whom they can trust and see as an authority.

 

content-is-king-1132259_1280

 

So, what do you achieve through content marketing? I will try to simplify and explain this as I explained and advised a client (Forklift Solutions, a company offering forklift trucks for hire and sale in Newcastle, Sunderland & throughout the North East) that approached me asking for advice recently.

Build a name for yourself

Building a name for yourself is the first goal you will achieve. If you know you’re the industry and common pain points of your target audience, you can easily address these through your content and therefore become an expert in the field. Additionally, through establishing a name for yourself, you will build brand awareness and demonstrate your skill at the same time.

Improve your organic traffic

If you regularly post fresh content on your website, this will help you improve your Google rankings. And if you focus on the relevant keywords when writing content, you are likely to show up in the top results, which will considerably improve your organic traffic.

Generate more website traffic

It is as simple as that – first, you build a name for yourself through great content, then your organic traffic improves, which leads directly to generating more traffic. Of course your website will get more visits if you appear in top 5 results for a given keyword. It does take time and effort, but you can get there!

Convert more

As you can see, each of these steps helps you achieve the next goal and the ultimate goal, of course, is to convert more. And you can convert more just by sharing your knowledge, your thought and expertise with the world!

 

 

So if you really know your job and love writing, this will be an easy task for you. It will take time, of course, but I can promise you’ll see the first results quite soon!

 

Why should you have a contact form on your ‘Contact us’ page

Contact us page is one of the most important elements on your website. Contact form is a window which visitors can fill in to contact you, so it saves their time and thus contributes to a great user experience. 

 

Connect Insolvency Contact Form

 

 

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Convenience

Contact forms make it easier for the visitors to contact you. If your ‘Contact us’ page is easy to find, visitors will be taken straight to the contact form and will be able to contact you for any questions they might have without using their emails.

Efficiency

When potential customers contact via a contact form, you will make sure that their questions end up in the right mailbox, so the right person will be able to take over the communication. This will speed up the whole process and your sales cycle will go smoothly.

Clarification

Your contact form will have clearly listed fields that visitors will need to fill in. Some fields might be optional, some will be mandatory, but the visitor will not be wondering if they have provided all the necessary details that you will need in order to help them.

SEO

As we all know, Google prefers user-friendly websites and tends to rate them higher in search results. So, user experience is not the only reason why your Contact us page should have a contact form.

A few other things…

Other than that, contact forms make your website clean and more professional. There is a number of tools and plugins that you can use to install a contact form in an easy and simple way and I’ll list just a few of them: WPFormsGravity FormsNinja FormsContact Form 7 and many others.

Form 7 is the most popular contact form plugin in the WordPress repository and that’s what we’ve used for building the contact for a number of websites we have built:  Connect Insolvency, Abbey Masterbatch Ltd and many others.

Humorous business copy and how to write it

Using humour is a great way to capture the attention of your audience. Just how much business copy do you think the average person reads each and every day?! It’s likely to be around the 3,000 mark according to Houk ads.

If your audience is seeing 2,999 other messages, it’s imperative that your message stands out from the rest. One way to do so is to make use of humour. Humour is incredibly under-utilised in advertising and when done well, can be your strongest tool to capture the attention of your audience.

Business-oriented copy can be exceptionally dry. Your writing can instead be funny, warm and friendly — it doesn’t have to be cold or starkly to-the-point.

I’ve collected some funny and warm advertising copy below which never fails to make me smile. Take note of the below examples and see if there’s something you could do similarly in your own writing.

Sleeky Web Design & Print ‘Hello’

 

Sleeky Web Design & Print

 

Leading Newcastle web design agency Sleeky Web Design & Print make use of a humorous reference to pop singer Lionel Richie on their website. The site features a charming graphic of the man himself alongside a pun which makes humour out of the brand’s name.

Sleeky Web Design & Print offer a variety of creative and marketing solutions to clients in the North East of England and throughout the UK.

 

NYC Taxi

 

NYC Taxi

 

Cheeky New York City taxi company make use of the gesture for hailing a cab (raising your arm) to make a statement about the easy availability of their service — it’s practically everywhere in the world’s busiest city.

 

Trello

 

Trello

 

Trello’s direct and no-nonsense copy cuts straight to the point: this is our product and this is how it will help you to work better.

Innocent

 

innocent

 

UK drinks manufacturer Innocent have long been known for their quirky and creative copy. Their communication is always honest and helpful.

 

innocent2

 

Eat24

 

eat24

 

Food delivery experts Eat24 have an incredibly warm and friendly communication strategy. By quirkily referring to humour in their copy, they are ensuring that they stand out from the rest.

eat24_2

Even their metadata is full of humour, certain to give your Google search some flavour.

 


 

 

So take heed writers young and old alike: you too can write fun, humorous and joyful copy for your project or business. I hope that you’ve learned from the examples laid out here. It’s not difficult to stand out, you just need to take a step backwards and approach your writing tasks from a more unique position.