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 Training options from Written Words
Written Words offers an ever-expanding range of training options designed for delivery in a small group situation with one or two tutors. We are happy to travel to your venue or to arrange a convenient location for you.
 Written Words training courses
 Writing for the Web
Even for those people regularly composing Press Releases or other company literature, this introductory course provides a practical way of refining the differences between print and online and altering writing skills to fit new media. For those who have never done it before and who are about to begin inputting material to a website, it's an invaluable tool with a very practical structure of relevant exercises and a handbook to refer back to later.
Cost: One full day costs £195 per delegate (maximum 12 delegates)
How to write effective press releases
A thorough grounding in the fundamentals of writing an effective press release. Whether it is issued by e-mail, placed on a website, faxed or sent out in the post, there are basic criteria which will dictate whether a journalist reads your offering or chucks it into the virtual or actual bin within a few seconds. Regardless of your sector or your target audience, this course will be applicable because it concentrates on effectiveness. The media savvy of Written Words trainers will drastically improve your chances of securing that interview or those column inches. There are practical exercises and a handbook to take away.
Cost: One full day costs £195 per delegate (maximum 12 delegates)
 Mission statement and elevator pitch
You need never again fear the prospect of knowing you need to sell your company within two minutes. This is an interactive course that mimics real life situations. Most people, when confronted with a room full of strangers, feel intimidated and ill-equipped to promote their own company interests yet we all know that networking is imperative and face-to-face contact is the most effective means to seal a deal. By first of all helping delegates to compose a meaningful mission statement, this course creates a confidence inducing structure that leads naturally into creating a concise elevator pitch. By the time each delegate is testing out their own pitch on another delegate, the basics have been absorbed and the discussion that follows is illuminating and helpful. Practical exercises and handbook provided.
Cost: One full day costs £250 per delegate (maximum 12 delegates)
Making a speech or presentation
How you address an audience is and needs to be a very individual conquest. Whether it's a small group of half a dozen or a major conference with many hundreds of people, the confidence that comes with knowing you will project yourself well is an intrinsic boost to your business prospects. Many a superb opportunity has been lost by a gifted business leader who has singularly failed to capture the attention of an audience. This course will teach you the best methods for doing just that. Learn from the people who do it best but make sure the end result is one that you feel comfortable with. Practical exercises and guide to take away.
Cost: One full day costs £350 per delegate (maximum 8 delegates) or special one-to-one arrangements can be negotiated. AV equipment and personnel support is additional and varies with venue.
We are constantly designing new training days in a range of areas.
Please e-mail or call 0131 225 1369 to find out more and/or to suggest new courses you would find useful.
Please note that pricing is based on the client's own venue and access to individual PCs (if required). The cost of arranging a hired venue and equipment/catering is additional to the above prices.
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