So you’ve just spent days, or even weeks designing a new logo that perfectly reflects your brand’s identity and now you are ready to start incorporating it into your marketing strategy. Great! The pressing question is, where do you put it?
There is an astronomical amount of visual advertising in modern-day society and at times consumers can feel overwhelmed. That being said, logos both shape consumer perceptions of a company and affect their purchasing behaviour, so it is important that you get the balance right.
Think strategically before sprinkling your business logo here, there and everywhere and make sure to prioritise the places that will attract potential customers and generate the most exposure for your business. Here are the top 5 places to show off your new logo:
It’s 2021, which means your company probably (and hopefully) has a stylish website on which to display your new logo. This is a vital platform for both potential customers and repeat customers, therefore it is important that these valued visitors have a visual logo that conjures up the right thoughts and feelings about your business. There is a lot of existing research out there about whether you should put your logo on the left, right or centre, but first and foremost make sure it is clearly visible on the homepage.
Your Email Signature
Clear brand communication and recognition is paramount, therefore there is no excuse not to have your logo embedded in your email signature. Make sure it is responsive on all devices too, as smartphones are now the primary place for email correspondence. Not only is this a clear sign of professionalism but it will also save precious time spent explaining who you are to the recipient.
Consistency is the key to branding, therefore having your logo on all social media profiles is crucial. Of course, make sure that you are creating relevant content to go alongside your logo, but having this visual branding in the same location and in the same size format across all social media platforms is a sure-fire way of making you recognisable to followers.
So you’ve remembered to have your logo printed on T-shirts, mugs and all other types of office merchandise and décor, but you have forgotten something a lot more important – making sure all documents are branded with the company logo. Not only will this help with administration, but having the logo in the header is a classic marketing tool for when you are sending out physical letters to customers.
Have you ever read the visuals on a business vehicle beside you whilst stuck in traffic? There is no denying that busy roads and car parks are a perfect place to advertise your business. When executed right, a vehicle featuring branded colours or an eye-catching logo can do wonders for brand recognition. If you are looking at investing in vehicle graphics to spruce up a business car, just keep in mind that your logo design needs to be one that can be read easily in moving traffic.
A logo is a visual mascot for your business or brand – an image that reflects your company’s values and makes you easily identifiable. It is essentially a marketing strategy, and when placed tactically in both online and offline spaces, it can become an effective branding and promotional tool for your business.