Contact us page is one of the most important elements on your website. Contact form is a window which visitors can fill in to contact you, so it saves their time and thus contributes to a great user experience.
Contact forms make it easier for the visitors to contact you. If your ‘Contact us’ page is easy to find, visitors will be taken straight to the contact form and will be able to contact you for any questions they might have without using their emails.
When potential customers contact via a contact form, you will make sure that their questions end up in the right mailbox, so the right person will be able to take over the communication. This will speed up the whole process and your sales cycle will go smoothly.
Your contact form will have clearly listed fields that visitors will need to fill in. Some fields might be optional, some will be mandatory, but the visitor will not be wondering if they have provided all the necessary details that you will need in order to help them.
As we all know, Google prefers user-friendly websites and tends to rate them higher in search results. So, user experience is not the only reason why your Contact us page should have a contact form.
A few other things…
Other than that, contact forms make your website clean and more professional. There is a number of tools and plugins that you can use to install a contact form in an easy and simple way and I’ll list just a few of them: WPForms, Gravity Forms, Ninja Forms, Contact Form 7 and many others.
Form 7 is the most popular contact form plugin in the WordPress repository and that’s what we used for building the contact for the Connect Insolvency website.